Field insights from market trends and day-to-day execution — from our work helping brands enter and grow in Japan.
A sustainability message translated straight from the home market lands with less impact in Japan. How to keep the goal and redesign the entry point as value people can feel for themselves.
Read MoreWhy do new brands get passed over at Japanese trade shows? How to clear the buyer's "safe bet" instinct and design your show as a negotiation, tailored to each buyer type.
Read MoreUS, UK, EU, and Japan's own JIS system all size shoes differently. Why UK 6 equals US 7, and why "US 7 = 25.0cm" became the rule of thumb in Japan.
Read MoreJapan's domestic outdoor apparel market is growing, but dependence on specialty retail varies sharply by category. What general outdoor and winter sports brands should weigh when picking an early channel bet.
Read MorePlenty of business cards exchanged on the show floor, but conversations that stall soon after — a familiar complaint. Given Japan's layered distribution structure, here are the questions that actually matter in distributor selection.
Read MoreBeyond market commentary, we offer hands-on execution support tailored to your brand's situation.